Formed in 1974 the British Texel Sheep Society has grown into the largest registry of pedigree Texel sheep anywhere in the world. Today more than 2000 members birth notify 55,000 lambs with 20,000 females and 1500 males going onto full pedigree registration annually. The Society and its 19 regional clubs market some 12,000 breeding rams through 35 sales throughout the UK. The Society manage its genetic improvement services, ‘Texelplus’ contracting directly to SRUC genetic evaluations department – EGENES. This is supported by the Society’s industry leading research and development programme. The UK boasts a diverse geography which creates different needs in the promotion and marketing of Texels. The Society clubs have an in-depth knowledge of local traditions, market conditions and preferences and this experience means that they help to deliver a more targeted promotion.